Marquette Management

Business Challenge:
Marquette Management has developed and/or managed more than 12000 luxury apartments, townhouses, condominiums, and single family homes throughout the United States. The company has developed both residential and commercial real estate including high profile office, industrial and retail centers-and currently specializes in developing and managing trend-setting residential communities. While the organization has become a nationally recognized leader in residential community development and management, it faces a common challenge in its industry: turnover. Marquette must consistently train a nationally dispersed property management workforce in its management structure, procedures, and resident programs. This is a critical challenge for Marquette, in that the average rate of employee turnover in its industry generally exceeds 50%. The cost of training is now one of the fastest rising expense facing employers and human resource professionals in the field of property management. In order to maintain its competitive advantage, Marquette Management needed to revolutionize its training program in order to stem the surging costs of travel, overtime, remote lodging, and lost productive work-hours in a progressively competitive market arena. The company also needed an exceptionally user-friendly system as it lacks the technical infrastructure to implement a thorny technology-intensive system.

The Solution:
Marquette Management selected multi-award-winning Advanced Learning platform (ALP) to convert is instructor-led employee training-retreat sessions into interactive training courses property management staff can review on-site from their own computer. The ALP is streamlining the training process for Marquette, by blending the company's standard courseware with advanced digital, video and Web-based technologies. Consistently recognized for its exceptional scalability and ease of use, Marquette course builders only need to possess a basic knowledge of Microsoft Word to develop highly interactive and graphically engaging e-learning courses that appear to have been constructed by experienced Flash programmers. The company is able to easily import a combination of third party and privately branded customized courses with the ALP course authoring tool. Marquette is also now able to track, assess, record and receive instant feedback and questions from employee trainees taking the required company courses from dispersed locations in its national network of properties.

Return on Investment:
Intelladon's Advanced Learning Platform is containing Marquette's training costs, and helping it identify new and creative approaches to employee training and staff continuing education. Intelladon is lowering course development costs by decreasing course development times and streamlining the course development process. Non-technical course development professionals are building robust courses without software programming knowledge. Marquette is no longer required to assume the surging costs of fuel and other travel-related costs to educate employees in an exceptionally high-turnover industry. It is seeing tangible results with the use of interactive/E-learning, not only through cost savings, but also through enhanced employees' performance levels. The company is also using Intelladon technology to improve, simplify, and automate substantial amounts of paperwork, calendar coordination and supervision associated with multi-discipline training. This enables Marquette Management to serve their apartment communities in the most efficient manner possible resulting in a more rewarding community experience.