Mark Wiskup

Business Challenge:
As a nationally recognized author and speaker whose motivational coaching skills are in constant demand, Mark Wiskup faced a common challenge for content owners: being unable to be in two places at once. He needed to find a solution that enabled him to dynamically deliver his message so that he could reach a broader audience while traveling less.

The Solution:
Intelladon developed a video based seminar that brought Mark Wiskup to life in a virtual world. The solution created a greater reach within organizations that didn't have the ability to make the content available by attendance at a live seminar. Our solution also provided for validation that the audience got "it" (the message) via tracking and reporting. Interaction between the learner and the author was also part of the video-based seminar.

Return on Investment:
This highly successful solution created a completely new revenue stream that actually drove the presentation fee higher (due to richer product) while cutting down on travel. Additionally, it allowed speaker to stay in more frequent contact with his audience.