Intelladon’s E-Learning Management System to Train Retail Sales Associates
Enzymedica’s Training Challenge
In order for Enzymedica products to be sold, the consumer needs to be educated by the retail sales force about the merits of enzyme based supplements. The training process needs to be very cost-effective and ongoing. Recognizing this challenge, Enzymedica turned to Intelladon to develop an e-learning management system solution comprised of rich training content featuring multimedia integration using DVDs as the primary medium.
About Enzymedica
Enzymedica is a market leader in the $60 billion annual nutritional products supplement industry. The company has carved a niche for itself by focusing exclusively on distribution of enzyme-based therapeutic products which is approximately a $200 million segment. Enzymes are protein molecules which transport a vital energy factor needed for each and every chemical action and reaction that takes place in the human body, at all ages.
There are approximately 1,300 different types of enzymes found in the human cell. These enzymes combine with coenzymes in order to form nearly 100,000 various chemicals that enable us to see, hear, feel, move, digest food, and think. Every organ in our body, every tissue, and ultimately all the cells in our body depend upon the reactions of metabolic enzymes and their energy factor. Founded in 1998, Enzymedica has earned the respect of doctors, clinicians, health-food retailers and loyal consumers across North America for the purity, potency and brand value of its plant based enzyme-based product line.
The Product Training Challenge
Enzymedica’s sales channel consists of a traditional retail-centric model in which more than 4,000 natural food, health and nutrition stores in the U.S., Canada and South Africa carry the Enzymedica product line. Over thirty distinct products, each with its own unique therapeutic profile, are available for consumers. Enzymedica has over sixty field-based professionals focused on educating retail sales staff about the various health benefits of enzyme formulations. Additionally, these field based representatives promote the company’s product line and actively interact with retail sales personnel to continually reinforce the many health issues that can be successfully addressed through enzyme therapy products from Enzymedica.
Enzymedica regularly organizes half-day product training conferences where qualified trainers from their corporate offices in Port Charlotte, Florida are flown in to train the sales staff from independent nutritional product retail outlets that carry the Enzymedica product line. The company also awards Certificates of Achievement to conference attendees as a token of recognition. Obviously, these training programs are very resource intensive and costly. The retail outlet sales personnel attend at no cost to them.
Furthermore, it is a challenge to get maximum ROI from the training investment due to the high rate of attrition among the retail sales staff. If an Enzymedica-certified salesperson accepts a job offer outside the industry, the training dollars invested by Enzymedica have been permanently lost.
Intelladon’s E-Learning Management System Product Training Solution
The retail sales force can learn about and understand the Enzymedica product line in a self-paced environment of their choice. The customized digital training content has also been repurposed by the company as web-based content, along with additional e-learning content, assessments and performance tracking tools.
Enzymedica can test and certify the sales teams at the store level, as well as update the training materials in real time to reflect additional e-learning content from new product launches, updated research and product advancements. The end result is a significant cost savings for Enzymedica. The robust delivery of targeted e-learning management system training content in DVD and web format allows for very efficient retail sales training.
The superior quality of knowledge acquisition through the use of video, graphics, sound and highly engaging e-learning content inspires retail sales staff to continually engage in the training process and greatly improve the productivity of the entire training experience for both Enzymedica and the retail sales personnel.
Contact Intelladon today to learn more about our learning management system.
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